Australia Today
Understanding digital trust
Measuring how it changes in real time
Helping organisations navigate transformation
Who We Are
Australia Today (also known as Today Australia) is a multinational research organisation focused on how trust is built, measured and maintained in the digital age.
Headquartered in Sydney, with operations across Australia and China, we support governments and enterprises navigating digital transformation in complex, cross-border environments. Our work sits at the intersection of data, technology, policy and human behaviour — where trust is often gained or lost.
Our Approach to Digital Trust
Trust evolves with culture, context and experience. Our methodology reflects that reality.
At the centre of our work is the TDS-CSI trust assessment model, which combines the broader Trusted Digital Society framework with customer-level indicators such as product experience, service quality and emotional connection.
The model is designed to:
- Adapt continuously to market, regulatory and sentiment shifts
- Embed cultural context directly into trust scoring
- Deliver consistently high predictive accuracy across regions and sectors
Real-Time Trust Monitoring
To complement trust assessment, we developed the Real-Time Trust Monitoring System (RTMS), enabling organisations to track trust as it happens rather than relying on retrospective reporting.
RTMS helps organisations to:
- Identify emerging trust risks before they escalate
- Detect abnormal behaviour such as fake reviews or fraudulent activity
- Monitor compliance and public sentiment across regions and channels
Cross-Cultural Trust Intelligence
Trust does not translate evenly across borders. Language, social norms and cultural expectations all influence how it is formed and expressed. Our Cross-Cultural Trust Algorithm (CEC Model) was built to address this challenge.
Drawing on established cultural frameworks and localised research, the model quantifies core trust factors and how their relative importance differs by market. It analyses trust expressions across languages, capturing not only meaning but emotional intensity, and continuously refines recommendations as market conditions shift.
Our Vision
We believe trust is the foundation of the digital economy.
Our vision is to help build a global digital trust ecosystem that is open, transparent and sustainable. As digital and physical economies continue to converge, we aim to empower organisations to balance data sovereignty, privacy protection and value creation with confidence. Ultimately, we are working towards a smarter digital society — one where trust friction is reduced not by assumption, but through insight, accountability and design.